A greenfield validation runs 30 comprehensive analytical sections; an upgrade analysis runs 5. Each section evaluates a critical strategic question across problem-market fit, unit economics, risks, and execution roadmap. The catalog below mirrors the order shown in your validation report, grouped by research phase.
Phase 1 — Problem & Customer
Who hurts, how badly, and whether they will pay to make it stop.
Problem validation
Is the pain real, frequent, and expensive enough to act on?
Customer personas
Who exactly buys this? Role, budget authority, day-in-the-life.
JTBD analysis
What progress is the customer trying to make? Ulwick 4-force / switch interview frame.
Founder-market fit
Honest scorecard on why you specifically are credible here.
Customer interview plan
Mom-Test questions tailored to your personas, ready-to-use script.
Phase 2 — Market
How big the pie is and whether the timing is right.
TAM / SAM / SOM
Top-down and bottom-up market sizing with named sources.
Why now
Tailwinds, unlocks, regulatory shifts, behaviour changes that make today different.
Demand signals
Search trends, forum complaints, growing competitor traffic — proof of pull.
Analogies + postmortems
Adjacent winners and dead-twin failures — what they teach.
Phase 3 — Competition
Who is already in the room and where you can outflank them.
Competitive landscape
Up to 8 competitors with opportunity score, position, key clusters, whitespace wedge.
Switching costs
What makes customers stick to incumbents — and how you make leaving cheap.
Brand + naming check
Domain availability via RDAP, social handle availability, trademark gut-check.
Phase 4 — Economics
Whether the unit math works at the price your buyer accepts.
Willingness to pay
Van Westendorp price-sensitivity meter with optimal/acceptable bands.
Unit economics
CAC, LTV, payback, gross margin — formula trail shown, not just the answer.
Distribution channels
Ranked acquisition channels with CAC estimate and saturation risk per channel.
Content + SEO landscape
Keyword opportunity surfaces, content gaps, who owns the rankings today.
Phase 5 — Risk, Legal & Action
What can kill the idea before launch, and the first experiments to run.