Cap tables managed in spreadsheets break during funding rounds. ESOP administration is manual and error-prone. Founders can't model dilution scenarios quickly. 409A valuations are outsourced at $5K–$15K each.
Modern equity management platform that automates cap table maintenance, ESOP grants/exercises/terminations, dilution modeling, and investor updates in one unified system.
Startup founders and CFOs at venture-backed companies (seed to Series C) managing cap tables, option pools, and investor relations
Carta's pricing increases and customer complaints created an opening. SAFEs and convertible notes make cap tables more complex. Remote-first companies need digital-first equity management.
Tiered by company stage: $99/mo (Seed, up to 25 stakeholders), $299/mo (Series A, 100 stakeholders), $599/mo (Growth, unlimited). Annual contracts.
Market leader in equity management. Dominates but expensive ($3K+/yr), increasing prices, customer complaints growing
Equity management by AngelList. Good for AngelList portfolio companies, limited for others
Automate candidate shortlisting with AI that analyzes resumes against job requirements, ranks applic...
Automate payment reminders and collections for SMBs with smart escalation sequences that reduce Days...
Enable agencies to send beautifully branded, automated reports to clients with data from Google Anal...