Deploying features is all-or-nothing — ship to everyone or no one. Hotfixes require emergency deploys. A/B testing requires separate infrastructure. LaunchDarkly costs $10K+/yr and is overkill for most teams. Homegrown feature flags become unmaintainable tech debt. Teams need gradual rollouts but lack tooling.
Self-serve feature flag platform with percentage rollouts, user targeting, A/B test integration, and real-time kill switches — giving teams deployment confidence with instant rollback capability.
Engineering teams at B2B SaaS companies with 10–200 developers, product managers wanting controlled feature rollouts, and platform teams building internal feature flag infrastructure
Continuous deployment is the norm. Teams ship 10–50x per day. A/B testing demand is growing. LaunchDarkly's pricing leaves room for competition. Developer experience expectations are higher than ever.
Free: up to 5 flags, 1K MAU. Pro: $29/mo (50 flags, 10K MAU). Team: $99/mo (unlimited flags, 100K MAU). Enterprise: $299/mo (unlimited + SSO + audit). Annual: 20% discount.
Tech debt, no targeting, no audit trail, no gradual rollout
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