Shopify's built-in gift cards are basic — ugly design, no scheduling, no personal messages. Gift cards represent $160B+ in annual sales but most DTC brands barely promote them. 65% of gift card recipients spend more than the card value. Custom gift card solutions require developer work.
Premium digital gift card platform with beautiful customizable designs, personal video messages, scheduled delivery, and a recipient experience that feels like unwrapping a gift — driving new customer acquisition through gifting.
E-commerce brands wanting to add gift cards as a product category, DTC brands looking for a no-inventory revenue channel, and stores preparing for holiday gifting seasons
Digital gifting accelerated during COVID and continues growing. Gift cards have the highest margins — no COGS, no shipping. 65% of recipients spend 38% more than the card value. Gift cards acquire new customers through word-of-mouth at zero CAC.
$14/mo (basic gift cards + 3 designs), $29/mo (+ video messages + scheduling), $59/mo (+ custom designs + analytics), $99/mo (+ API + bulk corporate gifting). Per-transaction: 1.5% of gift card value.
Built-in feature. Free but basic design, no scheduling, no personal messages, poor recipient experience
Gift card and store credit platform. $19.99+/mo, decent but focused on store credit more than gifting
Require inventory, printing, shipping. $2–$5 per card production cost
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