Wholesale ordering still runs on emails, PDFs, and phone calls for 70% of small brands. Processing a manual wholesale order takes 30–45 minutes including data entry. Pricing errors on manual orders cost brands 3–5% of wholesale revenue. Retailers expect the same easy ordering experience they get from Amazon Business.
Branded B2B ordering portal where retail buyers browse your catalog with wholesale pricing, place orders with net terms, and reorder with one click — while you manage everything from an admin dashboard with integrated invoicing.
DTC brands selling wholesale to 20–500 retail accounts, CPG companies managing retailer orders, and manufacturers with direct-to-retailer sales channels
B2B buyer expectations are shifting to self-service digital ordering. Faire's high commissions are pushing brands to build their own channels. Shopify's B2B tools require expensive Plus plans. Brands want to own their wholesale relationships, not rent them from marketplaces.
$49/mo (up to 50 retail accounts), $99/mo (up to 200 accounts + net terms), $199/mo (up to 500 accounts + line sheets), $399/mo (unlimited + API + custom branding). Per-transaction: 0.5% of wholesale order value.
Wholesale marketplace. 25% commission on first orders, 15% on repeats. You share your customers with their platform
Shopify's wholesale channel. Free with Shopify Plus ($2,000+/mo), not accessible for smaller brands
Free but slow, error-prone, no self-service for buyers, no payment tracking
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