E-commerce Medium 3,600/mo

Wholesale Order Portal

Give your retail buyers a self-service ordering portal with wholesale pricing, minimum order quantities, net payment terms, and line sheets. Replace the messy email-and-spreadsheet wholesale process.

B2BWholesale
MRR Potential
$10K–$40K
Time to MVP
8–10 weeks
Search Volume
3,600/mo
Market Size
$2.2B

The Problem

Wholesale ordering still runs on emails, PDFs, and phone calls for 70% of small brands. Processing a manual wholesale order takes 30–45 minutes including data entry. Pricing errors on manual orders cost brands 3–5% of wholesale revenue. Retailers expect the same easy ordering experience they get from Amazon Business.

The Solution

Branded B2B ordering portal where retail buyers browse your catalog with wholesale pricing, place orders with net terms, and reorder with one click — while you manage everything from an admin dashboard with integrated invoicing.

Target Audience

DTC brands selling wholesale to 20–500 retail accounts, CPG companies managing retailer orders, and manufacturers with direct-to-retailer sales channels

Key Features

1
Branded storefront with tiered wholesale pricing by customer group
2
Minimum order quantities and case-pack requirements enforcement
3
Net 30/60/90 payment terms with automated invoice generation
4
Digital line sheets and catalogs retailers can browse and order from
5
Reorder functionality so retailers can repeat previous orders in one click
6
Order tracking and shipment notifications for retail buyers

Market Opportunity

Market Size
$2.2B — B2B e-commerce tools for wholesale within $7.7T global B2B e-commerce market
Monthly Searches
3,600/mo
MRR Potential
$10K–$40K
Why Now?

B2B buyer expectations are shifting to self-service digital ordering. Faire's high commissions are pushing brands to build their own channels. Shopify's B2B tools require expensive Plus plans. Brands want to own their wholesale relationships, not rent them from marketplaces.

Revenue Model

$49/mo (up to 50 retail accounts), $99/mo (up to 200 accounts + net terms), $199/mo (up to 500 accounts + line sheets), $399/mo (unlimited + API + custom branding). Per-transaction: 0.5% of wholesale order value.

Competitive Landscape

Faire

Wholesale marketplace. 25% commission on first orders, 15% on repeats. You share your customers with their platform

Shopify B2B

Shopify's wholesale channel. Free with Shopify Plus ($2,000+/mo), not accessible for smaller brands

NuOrder (Lightspeed)

B2B e-commerce for fashion. $1,000+/mo, enterprise-focused, not for SMB brands

Email + spreadsheets

Free but slow, error-prone, no self-service for buyers, no payment tracking

Recommended Tech Stack

Next.jsNode.jsPostgreSQLStripeSendGridAWS S3PDF-libRedis

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