FinTech Medium 4,200/mo

Equity Cap Table Manager

Cap table management with scenario modeling, 409A valuations, and equity plan administration. Give every startup founder the equity intelligence that used to require a $50K lawyer.

EquityStartup
MRR Potential
$12K–$50K
Time to MVP
10–12 weeks
Search Volume
4,200/mo
Market Size
$2.8B

The Problem

Most startups manage cap tables in spreadsheets — leading to errors that cost $100K+ to fix during fundraising. 409A valuations cost $5K–$15K from third-party vendors. Modeling round dilution requires complex spreadsheet formulas. SAFE/convertible note conversion calculations are error-prone. Equity vesting administration is manual.

The Solution

Cap table management platform that maintains the source-of-truth equity ledger, models fundraising scenarios with dilution impact, handles SAFE/note conversions, administers equity plans, and provides 409A valuation support — all in one platform.

Target Audience

Startup founders managing equity from incorporation through Series B, startup lawyers needing cap table tools for client management, and CFOs administering stock option plans

Key Features

1
Cap table management with share classes, SAFEs, and convertible notes
2
Fundraising scenario modeling with dilution waterfall visualization
3
SAFE and convertible note conversion calculator with all term variations
4
Equity plan administration with vesting schedules and exercise tracking
5
409A valuation support with automated data collection for valuers
6
Investor reporting with ownership percentages and liquidation preferences

Market Opportunity

Market Size
$2.8B — Equity management and cap table growing at 18.5% CAGR
Monthly Searches
4,200/mo
MRR Potential
$12K–$50K
Why Now?

Startup formation at all-time highs. Carta pricing increased 50%+ creating opening. SAFE instruments need proper conversion modeling. 409A audit requirements are stricter. Equity transparency is demanded by employees.

Revenue Model

Per-company: $49/mo (up to 25 stakeholders), $99/mo (50 stakeholders + scenarios), $199/mo (150 stakeholders + equity plans + API). 409A service: $1,500–$5,000 per valuation. Annual: 20% discount.

Competitive Landscape

Carta

Cap table + equity. $2,988+/yr, market leader, comprehensive but expensive

Pulley

Cap table management. $50–$170/mo, modern alternative to Carta, growing

AngelList Stack

Cap table + fundraising. Free basic, part of AngelList ecosystem

Spreadsheets + lawyer

Excel cap tables. Error-prone, $300–$500/hr lawyer for corrections, no modeling

Recommended Tech Stack

Next.jsNode.jsPostgreSQLStripeDocuSign APIChart.jsSendGrid

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