FinTech Medium 4,800/mo

SaaS Metrics Dashboard

Real-time MRR, churn, LTV, CAC, and cohort analytics connected to Stripe and billing systems. The financial command center every SaaS founder needs — investor-ready metrics updated in real-time.

SaaSAnalytics
MRR Potential
$10K–$45K
Time to MVP
6–8 weeks
Search Volume
4,800/mo
Market Size
$2.8B

The Problem

Stripe's dashboard shows revenue but not SaaS metrics. Calculating MRR, net revenue retention, and LTV requires complex SQL queries. Manual metric tracking in spreadsheets takes 5+ hours per month. Investors expect real-time metrics access. Most founders report metrics that are 2–4 weeks stale.

The Solution

One-click SaaS metrics dashboard that connects to Stripe, calculates all key subscription metrics in real-time, provides cohort analysis, and generates investor-ready reports — replacing the metrics spreadsheet forever.

Target Audience

SaaS founders tracking core subscription metrics, revenue operations teams needing real-time business health visibility, and VC-backed startups reporting metrics to investors monthly

Key Features

1
One-click Stripe/billing system integration with minutes to first metric
2
Real-time MRR, ARR, net revenue retention, and gross churn
3
Customer LTV with cohort-based calculation (not averages)
4
CAC payback period and LTV:CAC ratio tracking
5
Cohort retention heatmaps showing revenue by signup month
6
Investor-ready PDF reports with monthly email delivery

Market Opportunity

Market Size
$2.8B — SaaS analytics and BI tools growing at 18.5% CAGR
Monthly Searches
4,800/mo
MRR Potential
$10K–$45K
Why Now?

SaaS companies need metric discipline in the funding winter. Investors require real-time metric access. Stripe's API makes data extraction trivial. Board reporting expectations increased dramatically.

Revenue Model

Per-company: $49/mo (up to $100K MRR), $99/mo ($500K MRR + cohorts), $199/mo ($2M+ MRR + team + API). Annual: 20% discount.

Competitive Landscape

ChartMogul

Subscription analytics. $100–$750/mo, market leader, comprehensive

Baremetrics

SaaS metrics. $108–$478/mo, simple and beautiful, Stripe-first

ProfitWell (Paddle)

Free SaaS metrics. Limited features, acquired by Paddle, future uncertain

Stripe Dashboard + Excel

Basic revenue data. No SaaS metrics, no cohorts, manual calculations

Recommended Tech Stack

Next.jsNode.jsPostgreSQLStripe APIChart.jsStripeSendGrid

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