Logistics Medium 1,800/mo

Pallet Tracking System

Track reusable pallets, containers, and totes across the supply chain with IoT sensors and barcode scanning. Know exactly where your assets are, who has them, and when they're due for return.

AssetsTracking
MRR Potential
$8K–$35K
Time to MVP
8–10 weeks
Search Volume
1,800/mo
Market Size
$1.4B

The Problem

Companies lose 10–15% of reusable pallets annually — $15–$50 per pallet. Nobody knows who has the pallets or when they'll return. Manual pallet counts take hours and are inaccurate. Pallet shrinkage at $20M+ companies costs $500K–$2M per year.

The Solution

Asset tracking platform using IoT sensors and barcode scanning to provide real-time visibility into pallet locations, custody chains, dwell times, and return rates — reducing pallet loss by 60%+ and automating reconciliation.

Target Audience

Companies with 1,000+ reusable pallets or containers, pallet pooling companies managing shared assets, and manufacturers tracking returnable packaging across their supply chain

Key Features

1
Real-time pallet location tracking with IoT sensors or barcode scanning
2
Custody chain tracking showing who has each pallet and when it moved
3
Dwell time monitoring with automated return reminders
4
Loss prevention analytics identifying high-loss locations and customers
5
Billing integration for pallet rental and deposit management
6
Mobile scanning app for warehouse and dock staff

Market Opportunity

Market Size
$1.4B — Returnable asset tracking growing at 18.2% CAGR
Monthly Searches
1,800/mo
MRR Potential
$8K–$35K
Why Now?

Sustainability pushes reusable packaging adoption. IoT costs make per-pallet tracking economical. Supply chain visibility expectations extend to packaging assets. Pallet pooling models require accurate tracking for billing.

Revenue Model

Per-pallet: $0.50/pallet/mo (up to 5K), $0.30/pallet/mo (5K–20K), $0.15/pallet/mo (20K+). IoT devices: $5–$15/unit. Minimum $199/mo.

Competitive Landscape

CHEP

Pallet pooling giant. $4–$8/pallet trip, rental model not tracking SaaS

BinSentry

IoT for agricultural bins. Vertical-specific, limited general logistics

TrackAbout

Reusable asset tracking. $10K+/yr, dated interface, limited IoT

Manual counting

Physical inventory counts quarterly. Hours of labor, inaccurate, reactive only

Recommended Tech Stack

Next.jsNode.jsPostgreSQLMQTTAWS IoT CoreGoogle Maps APIStripeRedis

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