Logistics Hard 3,200/mo

Supply Chain Visibility Platform

End-to-end shipment tracking from supplier factory to customer doorstep across ocean, air, truck, and rail. Get real-time ETAs, exception alerts, and predictive delay notifications before problems become crises.

TrackingVisibility
MRR Potential
$15K–$60K
Time to MVP
14–18 weeks
Search Volume
3,200/mo
Market Size
$4.8B

The Problem

Supply chain managers check 5+ carrier portals daily for shipment updates. 30% of shipments experience delays but managers learn too late to mitigate. Each disruption costs $50K–$500K in expediting, lost sales, or production shutdowns. No single view exists across ocean, air, and ground.

The Solution

Multi-modal supply chain visibility platform aggregating tracking data from ocean carriers, airlines, truckers, and rail operators into one real-time dashboard with predictive ETAs and automated exception alerts.

Target Audience

Supply chain managers at companies importing from 10+ international suppliers, operations teams managing 100+ active shipments at any time, and procurement leaders needing supplier delivery performance data

Key Features

1
Multi-modal tracking across ocean, air, truck, and rail in one dashboard
2
Predictive ETA engine using weather, port congestion, and historical data
3
Automated exception alerts when shipments deviate from planned timeline
4
Supplier scorecard with on-time delivery, lead time, and quality metrics
5
Customer-facing tracking portal with branded shipment status pages
6
Analytics showing landed cost, transit time trends, and carrier performance

Market Opportunity

Market Size
$4.8B — Supply chain visibility technology growing at 22.8% CAGR
Monthly Searches
3,200/mo
MRR Potential
$15K–$60K
Why Now?

Supply chain disruptions cost companies $184M/year average. Carrier tracking APIs are standardizing. AI predictions are accurate enough for actionable alerts. Supply chain risk is now a board-level priority.

Revenue Model

Per-shipment: $2/shipment tracked. Platform: $299/mo (up to 200 shipments), $599/mo (1,000 shipments), $999/mo (unlimited). Enterprise: custom pricing.

Competitive Landscape

project44

Supply chain visibility leader. $50K+/yr, enterprise focused

FourKites

Real-time visibility. $40K+/yr, strong carrier network, enterprise pricing

Shipsgo

Container tracking. $49/mo, ocean-only, limited multi-modal

Carrier portal checking

Log into each carrier site individually. Hours per day, no alerts, no predictions

Recommended Tech Stack

Next.jsPythonPostgreSQLCarrier tracking APIsOpenAI APIRedisStripeBull (job queue)

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