Marketing Medium 5,400/mo

Heatmap and Session Recording

See where users click, scroll, and drop off with visual heatmaps and session recordings. Watch how real users experience your site — not how you think they do.

CROAnalytics
MRR Potential
$12K–$50K
Time to MVP
10–12 weeks
Search Volume
5,400/mo
Market Size
$4.2B

The Problem

Google Analytics shows WHAT happens but not WHY. Hotjar is the default but costs $32+/mo for basic features. Full Replay costs $500+/mo. Privacy-compliant recording is essential post-GDPR. Most tools record everything — making finding issues like finding needles in haystacks.

The Solution

Privacy-first heatmap and session recording tool with AI-powered insight extraction — showing where users click, scroll, rage-click, and drop off — with AI highlighting the sessions that matter most.

Target Audience

Product teams understanding user behavior on their site, UX designers identifying usability issues, and CRO consultants optimizing client websites

Key Features

1
Click, scroll, and movement heatmaps for every page
2
Session recording with AI filtering highlighting frustration signals
3
Rage click detection identifying UI elements that confuse users
4
Funnel analysis showing conversion drop-off between key pages
5
Privacy-first recording with automatic PII masking and GDPR compliance
6
AI-generated insights summarizing top usability issues weekly

Market Opportunity

Market Size
$4.2B — Digital experience analytics growing at 22.5% CAGR
Monthly Searches
5,400/mo
MRR Potential
$12K–$50K
Why Now?

Every website needs behavioral analytics. AI can find insights in recordings automatically. Privacy regulations require compliant tools. Microsoft Clarity proved free heatmaps have demand. CRO budgets are growing.

Revenue Model

Free: 1K sessions/mo. Pro: $19/mo (10K sessions + heatmaps). Business: $49/mo (50K sessions + AI insights). Enterprise: $149/mo (unlimited + API). Annual: 20% discount.

Competitive Landscape

Hotjar

Heatmaps + recordings. $32+/mo, established, dated interface

FullStory

Digital experience. $500+/mo, enterprise, most comprehensive

Microsoft Clarity

Free heatmaps. Free, basic, Microsoft ecosystem, limited features

No behavioral analytics

Flying blind, don't know why users leave, can't prioritize UX fixes

Recommended Tech Stack

Next.jsNode.jsPostgreSQLRecording SDK (lightweight JS)StripeClickHouseRedis

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