Marketing Medium 4,800/mo

Landing Page A/B Testing Tool

Visual A/B testing for landing pages with statistical significance tracking. Test headlines, CTAs, and layouts without engineering help.

CROTesting
MRR Potential
$12K–$50K
Time to MVP
8–10 weeks
Search Volume
4,800/mo
Market Size
$4.2B

The Problem

Google Optimize shut down in September 2023 leaving a massive gap. VWO ($199+/mo) and Optimizely ($50K+/yr) are too expensive for SMBs. Engineering teams are too busy for CRO experiments. Marketers can't test without developer help. Most tools require code changes, not visual editing. Statistical significance is either missing or unclear.

The Solution

Visual A/B testing platform with a point-and-click editor that lets marketers test headlines, images, CTAs, and layouts on any landing page — with proper statistical significance tracking and revenue attribution.

Target Audience

Growth marketers optimizing landing page conversion rates, product teams A/B testing pricing pages and signup flows, and agencies running CRO for e-commerce clients

Key Features

1
Visual editor modifying any page element without code changes
2
A/B and multivariate testing with automatic traffic splitting
3
Statistical significance calculation with confidence levels and sample size
4
Revenue tracking connecting test winners to actual conversions/purchases
5
Personalization targeting different variants to different user segments
6
Heatmap integration showing how variant performance differs visually

Market Opportunity

Market Size
$4.2B — A/B testing and experimentation growing at 18.5% CAGR
Monthly Searches
4,800/mo
MRR Potential
$12K–$50K
Why Now?

Google Optimize's shutdown created a $1B+ market gap. CRO is essential for competitive e-commerce. Visual editors democratize testing. Privacy regulations favor first-party testing over third-party analytics. Every 1% conversion lift is significant revenue.

Revenue Model

Free: 5K visitors/mo, 2 tests. Pro: $29/mo (50K visitors, unlimited tests). Business: $99/mo (250K visitors + personalization). Enterprise: $249/mo (unlimited + support). Annual: 20% discount.

Competitive Landscape

VWO

A/B testing. $199+/mo, comprehensive, mid-market

Optimizely

Experimentation. $50K+/yr, enterprise, most powerful

Convert

A/B testing. $99+/mo, privacy-focused, good product

Google Optimize (dead)

Shut down Sept 2023. Left a massive gap in the market for free/affordable A/B testing

Recommended Tech Stack

Next.jsNode.jsPostgreSQLEdge proxy/SDKStripeClickHouse (analytics)Redis

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