UTM parameters are the backbone of marketing attribution but nobody manages them. Different teammates use different naming conventions (facebook vs Facebook vs fb). Links break with typos. No centralized library of campaign links. Google Analytics data is dirty because UTMs are inconsistent. No way to share UTM standards across teams.
UTM link management platform with standardized naming conventions, link shortening, team collaboration, and analytics — ensuring every marketing link is trackable, consistent, and organized.
Marketing teams needing consistent UTM tracking across campaigns, agencies managing UTM conventions for multiple clients, and growth teams wanting to correlate campaigns to revenue
Marketing attribution is critical for budget decisions. UTM inconsistency pollutes analytics data. Remote teams need standardized processes. Link shortening with analytics adds value. Simple tool with viral potential.
Free: 50 links/mo. Pro: $9/mo (unlimited + custom domain). Team: $29/mo (5 users + conventions). Agency: $59/mo (client workspaces). Annual: 20% discount.
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