Marketing Easy 3,200/mo

UTM Parameter Manager

Create, track, and organize all campaign UTM links with team collaboration. Stop the UTM chaos — standardized tracking for every marketing campaign.

AnalyticsMarketing
MRR Potential
$8K–$30K
Time to MVP
4–6 weeks
Search Volume
3,200/mo
Market Size
$1.6B

The Problem

UTM parameters are the backbone of marketing attribution but nobody manages them. Different teammates use different naming conventions (facebook vs Facebook vs fb). Links break with typos. No centralized library of campaign links. Google Analytics data is dirty because UTMs are inconsistent. No way to share UTM standards across teams.

The Solution

UTM link management platform with standardized naming conventions, link shortening, team collaboration, and analytics — ensuring every marketing link is trackable, consistent, and organized.

Target Audience

Marketing teams needing consistent UTM tracking across campaigns, agencies managing UTM conventions for multiple clients, and growth teams wanting to correlate campaigns to revenue

Key Features

1
UTM builder with enforced naming conventions and autocomplete
2
Link shortening with custom branded domains
3
Team workspace ensuring all members use the same UTM standards
4
Click analytics showing performance of each UTM-tagged link
5
Campaign organization grouping links by campaign, channel, and quarter
6
Bulk link generation for large campaigns with CSV import/export

Market Opportunity

Market Size
$1.6B — Marketing analytics and attribution growing at 14.5% CAGR
Monthly Searches
3,200/mo
MRR Potential
$8K–$30K
Why Now?

Marketing attribution is critical for budget decisions. UTM inconsistency pollutes analytics data. Remote teams need standardized processes. Link shortening with analytics adds value. Simple tool with viral potential.

Revenue Model

Free: 50 links/mo. Pro: $9/mo (unlimited + custom domain). Team: $29/mo (5 users + conventions). Agency: $59/mo (client workspaces). Annual: 20% discount.

Competitive Landscape

UTM.io

UTM management. $25+/mo, UTM-focused, limited analytics

Bitly

Link shortening. $8+/mo, link-focused, limited UTM management

Google UTM builder

Free tool. Single link at a time, no organization, no team features

Spreadsheets

Manual tracking, no enforcement, naming inconsistencies, no click analytics

Recommended Tech Stack

Next.jsNode.jsPostgreSQLVercel EdgeStripeAlgoliaRedis

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