95% of people who start habits quit within 30 days using solo apps. Habit apps don't create consequences for skipping. Social pressure is the #1 predictor of habit success. Coaches charge $200+/mo for accountability that could be automated.
Habit tracking app with built-in accountability partnerships where two people commit to habits together, see each other's streaks, and get notified when their partner misses — adding social consequences to habit formation.
People who've tried and failed with solo habit apps, fitness and wellness enthusiasts wanting accountability partners, and coaches offering habit tracking as part of their programs
Mental health and wellness awareness is at an all-time high. Social accountability is proven to 3x habit success rates. Subscription wellness apps are mainstream. No-code mobile app builders have matured.
Freemium: 3 habits free. $4.99/mo (unlimited habits + accountability), $9.99/mo (premium + challenges + analytics). Coach: $19.99/mo per coach for client management.
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