EdTech Medium 3,200/mo

Student Mental Health Check-In App

Daily wellbeing check-ins for students with counselor alerts on concerning patterns. Catch mental health issues before they become crises with simple daily mood tracking.

WellbeingK-12
MRR Potential
$10K–$40K
Time to MVP
8–10 weeks
Search Volume
3,200/mo
Market Size
$2.2B

The Problem

Student mental health crises increased 40%+ post-pandemic. School counselors have 400:1 student ratios. Counselors can't proactively check on every student. Warning signs are missed until crisis intervention is needed. Schools lack data on student wellbeing trends. Self-harm and suicidal ideation are earlier and more common.

The Solution

Simple daily check-in app where students log their mood, stress, and concerns in 30 seconds — counselors see dashboards flagging concerning patterns, declining trends, and crisis keywords for proactive intervention.

Target Audience

K-12 schools implementing social-emotional learning programs, school counselors managing 400+ students each, and university student affairs offices monitoring student wellbeing

Key Features

1
30-second daily check-in with emoji mood scale and optional text
2
Counselor dashboard with trend visualization and risk-level flagging
3
Crisis keyword detection with immediate alert to counselor and admin
4
SEL (Social-Emotional Learning) lesson integration with check-in topics
5
Anonymous peer support feature connecting students with trained peer listeners
6
Parent notification (optional) for persistent mood declines

Market Opportunity

Market Size
$2.2B — Student wellbeing and SEL technology growing at 24.5% CAGR
Monthly Searches
3,200/mo
MRR Potential
$10K–$40K
Why Now?

Student mental health is at crisis levels. Schools are mandated to address SEL. Counselor ratios make individual check-ins impossible. Daily data catches emerging issues. Federal funding (ESSER) covers SEL tools.

Revenue Model

Per-school: $149/mo (up to 500 students), $249/mo (1,500 students), $449/mo (3,000+). District: $1.50/student/year. Annual: 20% discount.

Competitive Landscape

Panorama Education

SEL + surveys. $5K+/yr per school, survey-based, not daily check-in

Closegap

Student check-ins. $2/student/yr, growing, simple product

Rhithm

Daily check-ins. $2–$4/student/yr, newer entrant, limited analytics

Annual surveys

Once-a-year snapshot, not daily monitoring, miss emerging crises

Recommended Tech Stack

Next.jsReact NativePostgreSQLOpenAI API (crisis detection)Firebase PushStripeSendGrid

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