50% of SMB loan applications are rejected. Each rejection creates a hard credit pull damaging your score. Business owners don't know what lenders evaluate beyond credit score. SBA loans require 20+ documents that most applicants don't have ready. Applying to the wrong lender wastes weeks.
Loan readiness assessment that evaluates your business across 15+ criteria lenders use (revenue, time in business, credit, cash flow), provides a readiness score, identifies weaknesses to fix, and matches you with lenders where you have the highest approval probability.
SMB owners seeking their first business loan, businesses previously rejected for financing, and SBA loan applicants wanting to maximize approval odds
SMB lending is increasingly data-driven. Open banking enables real-time financial assessment. Embedded lending APIs enable lender matching. SMB owners want transparency in the lending process.
Freemium: basic score free. $19/mo (detailed analysis + improvement plan), $39/mo (premium + lender matching + document prep). Referral: $200–$500 per funded loan from lender partners.
Loan comparison. Content-focused, limited assessment, acquired
Subjective advice. Limited to one bank's products, no data-driven assessment
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