Last-click attribution gives 100% credit to the final touchpoint — ignoring all prior interactions. Multi-touch attribution tools (Rockerbox, Triple Whale) cost $500+/mo. iOS 14 privacy changes broke traditional tracking. UTM-based attribution misses 40% of touchpoints. Google Analytics 4 multi-touch is confusing and inaccurate. Marketers can't prove ROI to CFOs.
First-party marketing attribution platform using multi-touch models (linear, time-decay, data-driven) to show which channels, campaigns, and content drive revenue — with privacy-compliant tracking that works post-iOS 14.
Growth marketers needing data-driven budget allocation, CMOs reporting marketing ROI to the board, and performance marketing agencies proving value to clients
iOS 14+ broke cookie-based attribution. CMOs demand marketing ROI proof. Multi-touch attribution is table stakes. First-party data is the future. Self-reported attribution fills iOS tracking gaps.
Starter: $99/mo (5K events/mo). Pro: $299/mo (50K events + data-driven model). Business: $599/mo (500K events + API). Enterprise: custom. Annual: 20% discount.
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