Micro-SaaS Medium 4,400/mo

Heatmap Analytics Lite

Simple, affordable heatmap and click tracking for indie hackers and small websites. See exactly where visitors click, scroll, and spend time.

AnalyticsUX
MRR Potential
$5K–$25K
Time to MVP
4–6 weeks
Search Volume
4,400/mo
Market Size
$1.6B

The Problem

Heatmaps reveal where users actually click and scroll — critical for conversion optimization. But Hotjar costs $40+/mo and records way more data than small sites need. Most indie hackers skip UX analysis entirely because of cost.

The Solution

Lightweight heatmap tool that shows click maps, scroll depth, and attention zones. Privacy-first (no session recording), fast loading, and priced for small sites.

Target Audience

Indie hackers, small SaaS founders, and solopreneurs with websites getting 1K-50K visitors/mo who need UX insights without Hotjar's $40+/mo price tag

Key Features

1
Click heatmaps showing hotspots
2
Scroll depth visualization
3
Rage click detection
4
Device-specific heatmaps (mobile vs desktop)
5
Lightweight script (< 5KB, no speed impact)
6
GDPR-compliant: no personal data collection

Market Opportunity

Market Size
$1.6B — web analytics and user behavior tools market growing at 17% CAGR
Monthly Searches
4,400/mo
MRR Potential
$5K–$25K
Why Now?

Privacy regulations make session recording problematic. Heatmaps provide UX insights without recording personal data. The indie hacker market (500K+ active) is completely underserved at this price point.

Revenue Model

SaaS: Free (1K pageviews/mo), $12/mo Starter (10K pageviews), $29/mo Pro (50K pageviews, rage clicks), $59/mo Growth (200K pageviews, API).

Competitive Landscape

Hotjar

Market leader. Excellent product but starts at $40/mo and includes session recordings most small sites don't need

Microsoft Clarity

Free heatmaps from Microsoft. Good but sends data to Microsoft (privacy concern) and limited customization

Crazy Egg

Pioneer in heatmaps at $29/mo. Aging UI and expensive for the features offered

Recommended Tech Stack

Next.jsClickHouse (analytics)Vanilla JS trackerCanvas API (heatmap render)StripeVercel

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