80% of real estate leads are wasted due to slow follow-up. Agents using generic CRMs spend 5+ hours/week on manual data entry. The average agent juggles 3–4 separate tools for contacts, email, texting, and transactions. Follow Up Boss costs $69/agent/mo and still requires setup.
Purpose-built real estate CRM that captures leads from all sources automatically, scores them by purchase readiness, triggers personalized follow-up sequences, and tracks every deal from first contact to closing.
Individual real estate agents and small teams of 2–10 agents who are outgrowing spreadsheets but find enterprise CRMs like Salesforce too complex and expensive
NAR settlement is reshaping agent compensation — agents must prove their value. Lead costs are rising, making conversion rate critical. AI can now score leads and personalize follow-ups automatically. Mobile-first is essential as agents work from cars and open houses.
Per-agent pricing: $39/mo (Solo — 500 contacts), $69/mo (Pro — unlimited contacts + automation), $99/mo (Team — shared pipeline + admin controls). Annual: 20% discount. Add-ons: SMS credits at $0.03/msg.
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