Landlords lose an average of $2,100/year in missed tax deductions because they track expenses in spreadsheets or shoeboxes. QuickBooks is overkill for rental properties. 67% of landlords don't know their true net operating income per property. Tax season becomes a nightmare.
Purpose-built expense tracking for rental properties that connects to bank accounts, auto-categorizes expenses by property, calculates NOI in real-time, and generates Schedule E reports at tax time.
Independent landlords with 1–20 rental properties who track expenses in spreadsheets, and small investors who need Schedule E documentation at tax time
Record number of individual investors entering rental market. Tax deduction rules are complex and getting stricter. Bank API access (Plaid) makes auto-categorization possible. Landlords want QuickBooks simplicity without the complexity.
Freemium: 1 property free. $12/mo (up to 5 properties), $29/mo (up to 20 properties), $59/mo (unlimited + bank sync + tax reports). Annual billing: $99/yr, $249/yr, $499/yr.
Free basic tracking but monetizes with lending referrals. Limited customization, acquired by Roofstock
Full property management software. $45+/mo, more complex than needed for expense tracking
General accounting software. Not designed for per-property tracking, confusing for landlords
Free but manual, error-prone, no bank sync, no tax report generation. Most common competitor
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