Real estate agents spend $500–$5,000/month on marketing but can't tell which channel actually produces closings. Zillow leads cost $20–$60 each but only 1–3% convert. 74% of agents say they waste money on marketing they can't measure. The gap between lead and closing is 3–9 months, making attribution nearly impossible.
Marketing attribution platform that tracks every lead from first touch to closing, connecting ad spend to actual revenue — showing agents exactly which channels deliver the best ROI.
Real estate teams spending $2,000–$20,000/month on marketing who cannot track ROI per channel, and brokerages wanting to optimize their lead generation budget across agents
Agent marketing costs are rising while commission rates face pressure from NAR settlement. Multi-channel marketing is now standard for agents. AI can now connect disparate data sources to build attribution models. Proving marketing ROI is critical for agents justifying their commission.
$49/mo (Solo agent — 3 channels), $99/mo (Team — 10 channels + multi-agent), $249/mo (Brokerage — unlimited agents + channels), $499/mo (Enterprise + API + custom reports).
Free web analytics but no CRM integration, no offline attribution, no real estate context
Ask every lead 'how did you hear about us?' — unreliable, no data on marketing spend efficiency
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