HRTech Medium 3,400/mo

360° Feedback Platform

Collect anonymous feedback from peers, direct reports, managers, and self-assessments in structured review cycles. Generate individual development reports with strengths, blind spots, and coaching recommendations.

FeedbackReviews
MRR Potential
$10K–$40K
Time to MVP
6–8 weeks
Search Volume
3,400/mo
Market Size
$2.1B

The Problem

Traditional top-down reviews miss 80% of the picture. Employees receive feedback from one person when they interact with 10+. Anonymous feedback tools are generic and don't produce actionable insights. Running a 360 review manually takes HR 5+ hours per participant to organize and compile.

The Solution

Structured 360° feedback platform with customizable competency frameworks, anonymous multi-rater collection, AI-generated development reports, and coaching action plans — automating what HR currently does manually with spreadsheets.

Target Audience

HR teams running leadership development programs, managers wanting honest feedback for team development, and companies with 50–2,000 employees implementing formal feedback processes

Key Features

1
Customizable competency frameworks by role, level, and department
2
Anonymous multi-rater collection from peers, reports, managers, and external stakeholders
3
AI-generated individual development reports with strengths and growth areas
4
Blind spot analysis comparing self-perception vs others' ratings
5
Coaching action plans with specific behavioral recommendations
6
Aggregate team and department insights for leadership development planning

Market Opportunity

Market Size
$2.1B — Performance management and feedback tools growing at 13.5% CAGR
Monthly Searches
3,400/mo
MRR Potential
$10K–$40K
Why Now?

Remote work makes informal feedback rare. Companies investing in leadership development need structured 360 tools. AI can now generate personalized coaching recommendations. Annual reviews are being replaced by continuous feedback cycles.

Revenue Model

Per-review: $15/participant per cycle. Platform: $99/mo (up to 50 participants), $249/mo (200 participants), $499/mo (unlimited). Annual review cycles: $999/yr (up to 100 participants).

Competitive Landscape

Lattice

People management with 360 reviews. $6+/user/mo but requires full platform subscription

SurveyMonkey 360

360 add-on to SurveyMonkey. $12/subject, basic reporting, limited AI insights

Qualtrics 360

Enterprise feedback platform. $30K+/yr, complex implementation, designed for Fortune 500

Google Forms + spreadsheets

Free but manual compilation, no anonymity guarantees, no development reports

Recommended Tech Stack

Next.jsNode.jsPostgreSQLOpenAI APISendGridStripeRedisPDF-lib

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