HRTech Easy 1,600/mo

Exit Interview Analytics

Transform exit interviews from checkbox exercises into strategic retention insights. AI analyzes departure reasons across demographics, departments, and tenure to identify systemic issues driving turnover.

AnalyticsRetention
MRR Potential
$6K–$25K
Time to MVP
4–6 weeks
Search Volume
1,600/mo
Market Size
$680M

The Problem

Exit interviews happen but insights are buried in notes that nobody reads. 90% of companies conduct exit interviews but only 30% take action on the data. HR can't connect individual departures to systemic issues. Managers don't see departure patterns until a team crisis hits. Turnover costs US companies $1T annually.

The Solution

Exit interview platform with structured surveys, AI theme extraction from free-text responses, pattern detection across demographics and departments, and executive dashboards showing actionable retention insights.

Target Audience

HR leaders wanting to understand why employees leave, CHROs reporting turnover insights to the board, and people analytics teams building retention strategies from actual departure data

Key Features

1
Structured exit survey with validated question library and custom additions
2
AI theme extraction from free-text responses identifying root causes
3
Pattern detection across department, manager, tenure, and demographics
4
Retention risk scoring identifying teams most likely to experience future turnover
5
Board-ready quarterly reports with trend analysis and recommendations
6
Benchmark data comparing your turnover drivers against industry norms

Market Opportunity

Market Size
$680M — People analytics and retention tools within broader HR tech
Monthly Searches
1,600/mo
MRR Potential
$6K–$25K
Why Now?

Great Resignation made retention a board-level priority. AI can now extract themes from unstructured interview data at scale. People analytics teams are growing rapidly. Proving ROI on retention programs requires departure data.

Revenue Model

Per-exit: $25/exit interview. Platform: $79/mo (up to 20 exits/mo), $199/mo (100 exits), $399/mo (unlimited + API). Annual: 20% discount.

Competitive Landscape

Retensa

Exit interview analytics. $2K+/yr, established but dated interface

Culture Amp

Employee experience with exit surveys. $5+/user/mo entire platform, exit is one module

SurveyMonkey

Generic survey tool. $25+/mo but no HR-specific analytics or theme extraction

Paper forms + manual analysis

Most common. HR reads each interview individually, no aggregation, insights lost

Recommended Tech Stack

Next.jsNode.jsPostgreSQLOpenAI APISendGridStripeRedisChart.js

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