HRTech Easy 2,200/mo

Job Description Bias Detector

Scan job descriptions for gendered language, age bias, disability exclusions, and cultural barriers before posting. AI suggests inclusive alternatives that attract 42% more diverse applicants.

DEIAI
MRR Potential
$6K–$25K
Time to MVP
4–6 weeks
Search Volume
2,200/mo
Market Size
$890M

The Problem

Job descriptions with masculine-coded language receive 42% fewer female applicants. Words like 'ninja' and 'rockstar' discourage candidates over 40. Required degree listings exclude 70% of capable candidates. Most companies don't know their JDs are biased because bias in language is invisible to the writer.

The Solution

AI-powered JD analyzer that scans every line for gender bias, age discrimination, ability assumptions, and cultural barriers — providing real-time suggestions for inclusive alternatives that expand your candidate pool.

Target Audience

DEI leaders implementing inclusive hiring practices, recruiters writing 10+ job descriptions per month, and companies with diversity hiring goals mandated by leadership or investors

Key Features

1
Real-time bias detection for gender, age, ability, and cultural language
2
Inclusive alternative suggestions with one-click replacement
3
Readability scoring ensuring JDs are accessible to non-native speakers
4
Requirements audit identifying unnecessary barriers (degrees, years of experience)
5
Before/after diversity impact prediction based on language research
6
Chrome extension for scanning JDs directly in ATS and career page editors

Market Opportunity

Market Size
$890M — DEI technology tools within broader $15B DEI market
Monthly Searches
2,200/mo
MRR Potential
$6K–$25K
Why Now?

SEC, EEOC, and investors demanding diversity metrics. Research proves language directly impacts applicant demographics. AI language models can now detect subtle bias patterns. Companies with diverse teams outperform by 35%.

Revenue Model

Freemium: 5 scans/mo free. $29/mo (50 scans), $79/mo (unlimited + team + Chrome extension), $199/mo (enterprise + API + analytics). Per-scan: $2/JD.

Competitive Landscape

Textio

Augmented writing for hiring. $25K+/yr, enterprise-only, broad HR writing focus

Gender Decoder

Free basic gender bias check. Only checks gender, no other dimensions, no suggestions

Ongig

Job description management. $5K+/yr, broader JD management, bias is one feature

Manual review

HR reads JDs for bias. Subjective, inconsistent, humans can't detect their own biases

Recommended Tech Stack

Next.jsPythonPostgreSQLOpenAI APIChrome ExtensionStripeRedis

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