HRTech Medium 3,600/mo

Recruiting Pipeline CRM

Track candidates through every hiring stage with team collaboration, scorecards, offer management, and pipeline analytics. A CRM built for recruiters, not adapted from sales tools.

CRMRecruitment
MRR Potential
$12K–$50K
Time to MVP
8–10 weeks
Search Volume
3,600/mo
Market Size
$3.4B

The Problem

Full ATS platforms cost $6K+/year and are over-built for teams with 5–50 open roles. Recruiters use spreadsheets and lose candidates. 48% of candidates never hear back because they fall through the cracks.

The Solution

Lightweight recruiting CRM with visual pipeline boards, collaborative scorecards, structured interview feedback, and offer management — ATS-level organization without ATS complexity.

Target Audience

In-house recruiting teams managing 10+ open roles, staffing agencies tracking candidates across clients, and startups hiring fast without a dedicated ATS

Key Features

1
Visual Kanban pipeline boards with drag-and-drop candidate movement
2
Collaborative scorecards with structured interview feedback
3
Email templates and sequences for candidate communication
4
Offer management with approval workflows
5
Pipeline analytics showing conversion rates and bottleneck detection
6
Career page builder with custom application forms

Market Opportunity

Market Size
$3.4B — Applicant tracking and recruiting CRM growing at 14.2% CAGR
Monthly Searches
3,600/mo
MRR Potential
$12K–$50K
Why Now?

Hiring is everyone's job. Collaborative hiring requires shared visibility. Candidate experience impacts employer brand. Lightweight tools beat enterprise ATS for <500 employee companies.

Revenue Model

Per-seat: $49/mo (10 active roles), $99/mo (50 roles + career page), $199/mo (unlimited + client management). Annual: 20% discount.

Competitive Landscape

Greenhouse

Enterprise ATS. $6K+/yr, complex and expensive for small teams

Lever

ATS + CRM. $5K+/yr, enterprise pricing

Breezy HR

Affordable ATS. $143+/mo, dated scheduling

Spreadsheets + email

Candidates get lost, no collaboration, no analytics

Recommended Tech Stack

Next.jsNode.jsPostgreSQLSendGridGoogle Calendar APIStripeRedisAWS S3

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